Musicians these days have a very difficult time selling their music; most of it falls victim to piracy. Thats why its more important now than ever before to sell as much merchandise shirts, posters, buttons, etc. as humanly possible. Some bands are better at this than others, but one band stands above them all: Insane Clown Posse.
One of the most impressive things about the Insane Clown Posse isnt their success, their hatchetman logo, their enormous Juggalo fan base, their own festival, their wrestling league or their expansive record label — its their unprecedented line of merchandise, or ICP gear. Thats why artist merchandise like ICPs gear is so important it goes a long way in making up for lost revenue from illegally downloaded CDs.
Necessity of the Hatchetman
Merchandise is much easier to sell when theres a recognizable brand or logo plastering the item. When people like associating with your brand, theyll take every opportunity they can to do so. Most artists have logos built around their name, but nothing more.
What makes ICP exceptional is that they have a band name, an aptly named record label (Psychopathic Records), a name for their fans (Juggalos), and a maniacal cartoon (the hatchetman) to brand it all with. Thats why all of the Jokers Card faces are so crucial to the success of Insane Clown Posse.
If it werent for Insane Clown Posse member Shaggy 2 Dope sitting down and sketching the now famous hatchetman logo on a napkin back when the band was just getting started, ICP gear would not have nearly the significance it does today.
Aside from having multiple brands, the objective for every band should be to have as many individual products to sell as possible. If we were to list all of the hatchetman-branded ICP gear items out, it would take up multiple pages. The fact is, Insane Clown Posse members Violent J and Shaggy 2 Dope realized the importance of diversifying their line of ICP gear early on, and today, theres a multitude of ICP gear out there.
ICP Gear Diversification
Yes, Insane Clown Posse has branded traditional items like clothing, jewelry and accessories with the hatchetman as part of their ICP gear line. And, also to be expected, ICPs gear line is stocked with all of the music and other media like books and movies theyve put out under the Insane Clown Posse name over the years.
Not to be expected — and this is what makes them so unique among bands today is the collectibles section theyve built into the ICP gear line. Insane Clown Posse comic books and action figures based on characters in those comic books have become something that diehard Juggalos pine for regularly.
Insane Clown Posse have even gotten creative with their traditional ICP gear items like clothing, extending it to include items like backpacks, wallets, and school supplies. Back to branding, much of these items are stamped with a Jokers Card face or the hatchetman.